With online shoppers being spoiled for choice as they shop, it becomes increasingly important to make the shopping experience as easy and smooth as you can. If customers experience a difficult or confusing shopping experience, they may abandon their carts altogether and even leave a negative feedback that will convince other potential customers to stay clear of your shop.
These mistakes in ecommerce design can be devastating to your sales. Fortunately, many of them can be avoided with a little careful planning.
Images of low quality
No one wants to purchase a product that’s not displayed in the best possible light. This is why it’s crucial to use high-quality images on your ecommerce site. Poor quality images will not only drive away customers, but they can also damage the reputation of your brand.
We do not offer a Guest Check-out Option
Another common error is not providing guests a guest checkout. This could deter prospective customers from purchasing on your site. Many customers are hesitant to create an account on any new website, especially when it requires them to provide personal information, such as their email address. You should allow visitors to sign up with their social media accounts instead to streamline the process. This will lessen the privacy concerns of visitors.
Another big ecommerce mistake is a messy and disorganized menu structure. It is important to map out the way each page will appear on your you can try here website to ensure that navigation is simple and easy. Make sure that each page is organized based on the type of content it contains and makes it easy for your customers to find the information they’re looking for.